An immersive experience for IKEA

For IKEA's new marketing campaign, "Favoritos", we were asked to build a small microsite around a simple, fun idea: find the most popular and loved IKEA products in each room of a virtual store, for a chance to win a trip for two to Sweden! 🇸🇪

Each room of the store was designed and rendered specifically for the occasion. Users can look around to find the products, either with standard controls or, on mobile, by moving their phone thanks to the gyroscope.

The main challenge of this project was making the exploration of the store feel seamless. To do that, we synced the 360° images of each room with the rendered 3D videos of the transitions between them, creating the "illusion" of moving continuously through a single 3D environment.